armchair cultural observation since 1995

Twitter orphans


“eating a miniature pie.”

So reads one of the hundreds of orphan tweets found in an investigation of a growing trend of people who sign up for Twitter but post only once:

After examining some 300,000 Twitter accounts, a Harvard Business School professor reported last week that 10 percent of the service’s users account for more than 90 percent of tweets. The study dovetails with recent analysis by the media research firm Nielsen asserting that 60 percent of Twitter users do not return from one month to the next. Both findings suggest that, thus far, Twitter has been considerably better at signing up users than keeping them.

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