“In a segmented society, big-time college sports are one of the few avenues for large-scale communal participation. Mass college sports cross class lines. They induce large numbers of people in a region to stop, at the same time, and share common emotional experiences.
The crowds at big-time college sporting events do not sit passively, the way they do at a movie theater. They roar, suffer and invent chants (especially at Duke basketball games). Mass college sports are the emotional hubs at the center of vast networks of analysis, criticism and conversation. They generate loyalties that are less harmful than ethnic loyalties and emotional morality plays that are at once completely meaningless and totally consuming.
There are the obvious recruiting scandals and greedy coaches, but for all the sins, big-time college sports have become emotional reactors, helping to make university towns vibrant communities.”