armchair cultural observation since 1995

Elsewhere: One in 12.5 million


Talk about long odds.

A recent study done under not-so-scrupulous terms showed that spam e-mail has about a one in 12.5 million chance of suckering the recipient into a sale.

Jim Carrey’s character in “Dumb and Dumber” apparently isn’t the only one who would see possibility in those odds. Even returns that poor, given the volume of e-mails being sent, are enough to make spammers a cheap buck.

From the study:

Yet even with this apparently abysmal response rate of less than 0.00001 per cent, the researchers still estimate that the controllers of a network the size of Storm are still bringing in about $7,000 (£4,430) a day or $3.5m (£2.21m) over a year.

(Hat Tip: The Daily Dish)

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