armchair cultural observation since 1995

Elsewhere: I Drink Your Milkshake

David Sessions (Patrol Magazine) offers a candid view of that goofy “I Drink Your Milkshake!” catch-phrase from “There Will Be Blood” in one of the more interesting year in review-type articles you’re likely to read in the coming weeks.

Everything went according to schedule. When There Will Be Blood opened in New York and Los Angeles on December 26, 2007, the Oscar buzz was electric: “hits with hurricane force.” “Visionary stuff.” “A force beyond categories.” “Filmmaking at its highest level.” Not much surprise there. But then something hit that no one expected: your cinephile friends who saw Blood the day after Christmas came back babbling incoherently about milkshakes. “What? But I thought this movie was about … oil? And capitalism? And the self-destructive ravages of greed? Milkshakes?” Something besides the soundtrack was weird about this movie, and you knew at that point you had to see it for yourself.

I have to admit, as much as I was looking forward to seeing the film, I was almost as intrigued in finding out what the hell “I Drink Your Milkshake” meant by the time it actually made it to theaters (after the calendar had turned to 2008) in my neck of the woods.

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