armchair cultural observation since 1995

Don’t pitch your Polaroid just yet

If you own one of those fancy Polaroid cameras that only use film no longer in production, hang on for another year.

A group of Dutch artists have purchased a shuttered Polaroid factory in the Netherlands, equipment included, and plan to have a new line of instant film pumping out of the place again in 2010.

The film will obviously not be called Polaroid anymore — the Boston-based company has apparently moved on to more digital pastures — but will be compatible with vintage Polaroid cameras, according to a Web site for the group undertaking the “impossible mission.”

From the site:

“The Impossible mission is NOT to re-build Polaroid Integral film but (with the help of strategic partners) to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup.”

The Web site keeps crashing my Web browser, but perhaps you’ll have better luck at www.the-impossible-project.com.

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