armchair cultural observation since 1995

A site that’s easy to dislike


“Factor in Bleacher Report’s general shamelessness in non-labor matters — intentionally misleading/overhyped headlines, serial keyword abuse, fatuous slideshows that artificially boost page counts — and you’re left with a site that’s easy to dislike. On the grand scale of ugly things businesses do, gaming Google’s algorithms and exploiting eager-beaver fan-journalists is less egregious than refusing to clean up pollution or funding warlords; it’s probably closer to making employees work “voluntary” overtime. Still, it’s on the shit scale.”

-Nick Bond, writing about Bleacher Report, the sports website recently purchased by Turner for $175 million, on a sports website that is everything BR is not, The Classical

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